Internet vs. Yellow pages Gone are the days when searching for a plumber meant opening the phone book and looking through the yellow pages, or calling your neighbor to find out who fixed their toilet last month.  As a society, we still trust  recommendations from people we trust.  After all, if the previously mentioned toilet Read More…

A step by step guide to business marketing The need for small businesses to develop a defined marketing plan is not new.  But it has changed. Years ago, the local business focused on in-store marketing.  Signs in the front window.  Perhaps a flyer in your mailbox.  Eye-catching displays.  Then we moved on to magazine ads, Read More…