A step by step guide to business marketing
The need for small businesses to develop a defined marketing plan is not new. But it has changed.
Years ago, the local business focused on in-store marketing. Signs in the front window. Perhaps a flyer in your mailbox. Eye-catching displays. Then we moved on to magazine ads, radio spots and newspaper ads. Only the largest businesses could afford to advertise themselves on billboards and tv.
There has been a major shift. Marketing to the masses is now available to even the smallest of businesses. Running your business from a computer on a table in your bedroom? No problem. If you have access to the internet, and can write with any amount of clarity and grammatical fluency, you at least have the potential to succeed. Facebook. Instagram. Twitter. Google+. Linkedin. Youtube. Blogs. All available. All free (for the most part).
I recommend a healthy use of spell-check and a good thesaurus (thesaurus.com) for anyone writing anything that others will see. But in addition, you must have a plan. Remember, goals should be SMART goals:
- S – Specific
- M- Measurable
- A – Attainable
- R – Relevant
- T – Time-bound
These tips from The Hartford will point you in the right direction as well. The Hartford is one of the most successful insurance companies in the U.S., and as such, they are well poised to offer marketing advice even though they are not a marketing firm. They have the resources to higher experts in the field. And they are offering their advice to you.
Click the infographic to learn more!